Shannon Walker is a passionate and multi-disciplined creative communications professional and founder of Social Disruption a Digital PR and brand storytelling consultancy that specialises in supporting brands to shape purposeful and culturally rich communications.
Shannon has enjoyed a 9 year career carving out a niche in the luxury consumer industry by disrupting traditional in-house PR environments and spearheading digital communication strategies that have led to triple percentage affiliate revenue growth and contributed to increased brand rankings.
This disruptive spirit led her to work at prestigious businesses such as Liberty London where she launched the retailer’s Influencer Engagement department, as well as work across KGA’s portfolio of prestige fragrance brands which includes Cartier, Elie Saab, Issey Miyake and Jimmy Choo to name a few.
As an advocate for inclusivity and diversity, Social Disruption is the vessel for the change Shannon wants to see in the industry. She has worked with emerging brands to leading corporations to offer a fresh perspective and support on the output of meaningful, inclusive and polycultural communications.