SpecialityHead of Brand Marketing, Lumen
Head of Brand Marketing, LumenLiesa Stecher is currently Head of Brand Marketing for Lumen, an app-only dating platform for the over 50s. Liesa joined in October 2018 when Lumen just reached its 10k download mark. Today Lumen has reached over 1.5 Mio downloads and its marketing campaigns have been shortlisted for the Drum and PR Week Awards. Liesa has previously worked in marketing and editorial roles for brands such as Badoo and Condé Nast International in Paris and London. At Badoo, Liesa was in charge of all influencer marketing campaigns in France, Germany and Italy. She has launched and supervised over 100 campaigns on Instagram and YouTube with an engagement of over 35 million.